Storefront arrives

Yesterday we released Storefront, a brand new WooCommerce theme available for download on

Storefront represents a new direction for WooCommerce themes at Woo. It has a much lighter footprint than our other themes (no WooFramework for example) with a focus on adding functionality via plugins. If you’re thinking about setting up a WooCommerce site we strongly recommend that you check it out.

Read all about Storefront.

From a development perspective you can get involved and help shape the future of the theme at our public GitHub repository. At it’s core Storefront is lean and mean, based on Underscores for reliability, then enhanced with a bunch of developer friendly hooks and filters. We hope you find working with Storefront to be a breeze!

The initial community response has been overwhelmingly positive and this bodes well for the exciting developments we have planned for the much anticipated Canvas 6.